New betting sites UK 2023

Best new betting sites

Since you’ve come to this page at Bojoko, you might already know why you’re looking for the best new betting sites in 2023. Below you can find our picks for the top 5 new bookies of August 2023.

The newest bookies are also bringing out innovative features regularly, spicing up your betting experience compared to more established sports betting sites. In addition to these, the new player offers available are top-notch!

21LuckyBet

Our first choice for the new bookie of the month in August 2023 is 21LuckyBet! Being one of the newest bookies in the UK, they have great odds, a good selection of markets, and a very easy-to-use website where you can place bets with no hassle.

For new players, there is a £40 free bet offer which you can take advantage of and start betting with extra money. Go straight to 21LuckyBet below or read our 21luckybet betting review first.

Redeem your £40 free bet »

BZeeBet

The second choice we have is BzeeBet, which is a quality new bookie that has been available for UK players since the start of 2023. A very fresh online betting site that specializes in both US & UK sports in addition to great in-play options.

There is a £10 free bet token that BZeeBet offers to all new customers who deposit and bet £10 and your bet loses, so go ahead and make the most of it or read our full BZeeBet betting review first.

Redeem your £10 free bet »

FafaBet

The third choice is FafaBet! This is actually the one of the newest bookies in the UK and deserves a mention in our top new bookies of the month. A Very British website with good odds and plenty of different events available to bet on - you can't ask for much more.

As a new player, you can redeem a tasty £50 free bet to start with. Go and bet on FafaBet by clicking below or read our full FafaBet betting review first.

Redeem your £50 free bet »

BetGoodWin

Our fourth choice for the best new betting sites in August 2023 is BetGoodWin! As the name probably already tells you, we're talking about a site with clear instructions on what you should do - something which not all new gambling sites are capable of.

Whether you prefer casino games or betting, this new bookie has got you covered no matter the size of your screen. New bettors get a £25 free bet for depositing and betting £10.

Go straight to enjoy the homely lights of this top new bookmaker via the button below or read our BetGoodWin betting review first.

Redeem your £25 free bet bonus »

ZetBet

Our final choice is ZetBet, which is a new no-nonsense UK bookmaker. The site recently celebrated their first anniversary of their launch, and their colourful design and many payment options have cemented them as a fan favourite.

For new players, there is a £10 free bet offer which you can enjoy with just a £10 first deposit by clicking below. Go straight to the site by clicking the button below or read our ZetBet betting review first.

Redeem your £10 free bet »

How to try newly licensed UK bookmakers with Bojoko

Browse the best new UK sportsbooks here

How we rate new online bookmakers

At Bojoko, our experts rate new online bookmakers on a number of different aspects, all of which are required to shine for a fresh bookie to be considered a top new betting site. Our betting reviews go into more detail on each site.

Below we have showcased some of these ranking factors on how we rate and compare new UK betting sites.

Read on to find out some of the more crucial aspects on how we rate the latest online bookmakers.

Newly licensed UK bookmakers

To get us started, at Bojoko we only showcase newly licensed UK bookmakers. This means that we only promote the UK's newest betting sites if they operate under a United Kingdom Gambling Commission licence.

A UKGC licence is only given out to new bookies in 2023 if they are operating legally, and the UKGC offers oversight over all new online bookmakers in the UK.

This means that when a site receives said licence, they are operating in a trust-worthy manner, providing fair betting and not partaking in any illegal activities.

New betting sites offers

New betting sites have some amazing offers to take advantage of, as right after launch is when a bookie needs the most to entice players to choose them over some more established names. This applies to almost all new gambling sites, including the casino side of things.

The closer it is to a 2023 UK bookmaker to have been launched, the better the offer you can get generally will be. After a while a slightly worse offer will usually surface, so use the deals from our list fast!

If you want to see all the welcome deals from both UK’s newest betting sites and older ones, go check out our full page of bookies with free bets.

Free bets

The most common type of deal you can get from newer bookies are free bets. New free bets are extremely sought-after, and they are usually the biggest ones you can get.

Free value can be found up to even £50 or £60 while investing just £10, and there are plenty of similar deals with £5 as well where you can quadruple your money.

Bonus money for first deposits

Another common deal you can get is a bonus, and new betting bonuses are often 100%, 200% or 300%. This percentage corresponds with the amount you’ve deposited, meaning that:

• A £50 deposit with a 50% bonus will give you £75 to start betting with
• A £50 deposit with a 100% bonus will give you £100 to start betting with
• A £50 deposit with a 200% bonus will give you £150 to start betting with
• A £50 deposit with a 30% bonus will give you £200 to start betting with

There are of course upper limits to these bonuses in terms of how much you can deposit, and most of the time you will be required to wager your winnings as well.

Odds & Markets

Betting odds and markets are the bread and butter of any bookies, especially if you want to be one of the best new betting sites of 2023. The more monetary value you can provide for players, the more they’ll enjoy betting on your site.

This applies especially to more professionally operating bettors, while when it comes to markets volume is everything. Top new bookmakers in 2023 need to provide players with:

• Pre-match odds on all major competitions
• Season odds
• Special odds
• Virtual sports

Payments

Payment methods are another great way to evaluate fresh online bookmakers, and the more methods are available, the generally better a rating a site will earn. Some of the most important payment methods include:

• Debit cards like Visa & Mastercard
• Online wallets like Skrill & Neteller
• Paypal

There are plenty of other methods of course for both withdrawals and deposits, and demand for them is high among bettors with different preferences. Another important factor is withdrawal time, which will also be a factor when Bojoko’s experts rate new UK bookies.

This is why betting sites with fast withdrawal are so popular, since they give you the opportunity of enjoying your winnings within the same day, if not even a couple of hours.

Customer support

Customer support is one of the biggest weaknesses in general when it comes to newer UK bookmakers, especially if they are not operating under the wing of a larger organisation. Many new bookies come from these, and the best new betting sites provide you with:

• Live chat support 24/7
• Email support
• Phone support
• Special support options via social medias like Twitter and Whatsapp
• A FAQ section where all the most common problems at the site are solved pre-emptively

If a new site has all of these it’s of course ideal, but most of the time if at least the first three are covered then we can talk about a top new bookmaker. 24/7 services are never easy to provide, especially if you don’t have millions backing you.

Other features

There are many other features that a recently launched betting site might have, and a lot of the time they can be solely exclusive to the new bookie in question. The easiest ones out of these are of course special campaigns/offers, but that’s not all.

2023 betting sites might have special bet types only available at them, especially if they are using bet builders. Other features include:

• Gamification = A virtual betting adventure where you gain levels or points by betting - these can be exchanged for rewards
• Virtual sports = Virtual betting is a new type of betting that has become commonplace in recent years. In virtual betting there is no real sport going on, and you can bet on them any time since there are no time constrictions
• Esports = Esports betting is gaining popularity by the minute, and more traditional bookies don’t usually offer as many odds on them compared to new betting sites, where they are often featured heavily

Top new gambling sites by category

We have gathered below some top new gambling sites by category, so you know which new UK bookies to choose in 2023 depending on your favourite sport. These bookies will not let you down when it comes to odds, markets or practical matters, and you’ll also be in for an excellent welcome offer - at least most of the time.

New football betting sites

If you’re looking for new football betting sites, you are always in luck. Football is such a major sport for all the new UK bookmakers of 2023 that you can’t do without it, but there are still some names that rise above. The following new football bookies excel in particular when it comes to their odds on football:

1. 21LuckyBet
2. All British Sports
3. Vegasland
4. Q88Bets
5. Lottoland

If you want to find more of the likes of these along with some more established names, check out our full page of online football betting sites here.

New horse racing betting sites

New horse racing betting sites are also extremely common, and unlike football which is featured heavily on all new betting sites in 2023, new horse racing bookmakers usually lean quite heavily into their delight of equestrian affairs. Our favourites right now include:

1. SBK
2. Pub Sports
3. Mr Play Sports
4. Vegasland
5. All British Sports

Horse racing is such a prominent part of betting that we of course have a full UK horse racing betting sites page for you to find older options as well.

New betting exchanges

New betting exchanges are significantly rarer than other forms of new betting sites in 2023, since they require a lot of money to run. New exchange betting sites also need to have players for odds to form, which is why they are so hard to launch.

A lot of the times a new betting exchange is launched, they come as a sister site to an already established bookie, but there are of course some exceptions. At the moment, our best new betting exchanges are:

1. Smarkets
2. Spreadex

We hope that this list will get longer in the future, since new exchange betting sites have some of the most consistent market-high odds out there. You can find our full betting exchange sites page here.

New live betting sites

Live betting is almost as popular as pre-match betting these days, which is why all new bookies are new live betting sites these days. However, the quality of the in-play options available at 2023 bookmakers in the UK differ greatly.

The most important thing to look out for are of course the odds available to you, but live streams and other features such as stats and special live bets should also be taken into consideration.

You can find all the best live betting sites from our page linked here, but at the moment Bojoko’s choices for the top new live betting sites are:

1. 21LuckyBet
2. All British Sports
3. Mr Play Sport
4. Lottoland
5. Hollywoodbets

Latest features on new gambling sites

Like every industry, there are changes happening all the time, and sports betting and gaming are no different. Let's go through some of the current trends and possibilities in the future. In recent years, virtual reality has been taking leaps in terms of devices and content.

Virtual reality betting platforms

Therefore it’s not a surprise to see VR making its debut in sports betting as well. The American company SB22 has developed a virtual reality betting platform called VR22 which was released in September 2022. The platform combines 360-degree live game streaming with intuitive betting capabilities.

SB22 describes the experience as sitting in the best seats at a game with the ability to interact in real time and in entirely new ways.

Prob bets

Prop bets (short for position bets) or micro bets mean betting on individual moments of a sports game instead something related to the final score. Prop betting happens in real time as the game progresses.

An example of an occurrence in prop betting is "who will take the next corner kick" or "who will score the next basket" in basketball. With people's attention spans shortening all the time, micro betting is making wagering more frequent and more casino-like, even though it is still sports betting.

Not just sports betting

Short attention spans also mean that sites with more live features have gained popularity recently. Other recent trends include esports betting, virtual sports betting and sharing your bets with others.

One more thing that is worth mentioning is the number of betting markets offered to events that are not actually sports at all. There has been political betting and odds for entertainment for quite some time, but this is something we can call a trend nowadays.

The amount of odds and betting markets on all kinds of events has exploded. Betting sites have more and more bets open for weirder and more interesting events from all sectors of life. These include for example the weather and climate, space, financial markets, cryptocurrencies, politics, tv shows and music, and whatnot.

How brand new betting sites compare against the old ones

New bet sites provide players with novel experiences on the daily, with brand new innovations being invented all the time. These bring the whole betting experience to a completely different level, and can also provide players with extra pounds aplenty!

However, older bookmakers have more resources, meaning that when a feature becomes popular amongst bettors, it will usually be added to all prominent bookmakers quite fast. Bugs on the site along with other similar problems will also be handled faster.

The welcome offers at new bookmakers are also especially good compared to more established names, which have no need to go the extra mile to find new players. This is why creating new betting accounts is smart right after new UK bookies have been launched, since this is when you’ll find the best value.

New bookies you should stay away from

We recommend choosing new gambling sites through Bojoko since all of the bookies found on our pages operate under a UK Gambling Commission licence. This is without a doubt the biggest problem with most new betting sites, since without a licence they are not allowed to officially operate in the UK.

By choosing the newest bookmakers through us this won’t be an issue for you. Unlicensed sites operating from tax haven islands might offer players some absurdly good bonuses on paper, but in reality, your hard-earned money isn’t safe on these sites.

You should stay clear of them no matter how good things look, and stick to safe and secure new sports betting sites. In addition to this, new UK bookies might struggle with:

• Customer support not always available like on bigger sites
• No mobile app available (browser usually works just fine luckily)
• Bugs on site or site working slowly in general

These are not deal-breaking problems, but definitely more prevalent on new betting sites compared to more established names. The biggest thing is the license, which is why Bojoko doesn’t showcase or recommend illegally operating unlicensed new bookmakers.

Summary

In summary, the best new UK betting sites of 2023 have many things in common. Here are some of the main points of this page summarized.

• The best new betting sites of 2023 so far (in August) are 21LuckyBet, BZeeBet, FafaBet, BetGoodWin and ZetBet.
• The sites have a UKGC licence (all the sites Bojoko promote have one) = operate legally and your money is safe
• They have excellent odds and markets
• They have good welcome offers, giving you the chance to start out your betting career without risking too much
• They handle practical matters, such as payments, the site’s operating system and customer service well

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