Bookmakers Reviews UK

This is how we calculate the sports betting bonus rating:

• The sports betting site has any free bet = 0.40 points
• It has a zero-wagering bonus / more than £40 in bonus money / higher than 250% bonus percentage = 0.60 points

Fulfilling just those two requirements will give the bookmaker a full score. Then we take a deeper look at the offer to adjust the score.

• The bonus terms are exceptionally good = +0.20 points
• The terms are difficult or abusive = -0.20 points
• The site offers a money-back bonus = +0.20 points
• There is also an additional casino bonus = +0.10 points

If none of the above apply and the site offers a completely average bonus:

• Bonus offer is average in all aspects = 0.40 points

This is when the bonus is along the lines of Bet £10, get £10, with 1x wagering. Those we see as average offers.

Reviewing the betting offer

What does this all mean in practice? A betting site needs to offer a versatile offer, or have an exceptional focused bonus. The easiest way to get a full score is to have a big bonus and give something for free. We always want to know which betting site gives you bonus on registration without deposit.

The bonus terms also play a part in the score. This can be a good or a bad thing for a betting site. Be it good or bad, being different is going to be noticed.

You can find the best rated free bets and offers from our dedicated free bets offers -article

This is how the rate the sportsbook:

• The RTP is 95% or higher = 0.30 points
• The site has over 40 sports = 0.30 points
• They have live streams = 0.20 points
• Virtual sports are available = 0.10 points
• Best Odds Guaranteed = 0.10 points

When the baseline score has been calculated, it is then adjusted depending on the following:

• Missing important individual markets = -0.20 points
• Site provides cashback from bets = +0.10 points

Betting odds and market reviews

The second most important element of betting sites, following good betting offers, is naturally the sportsbook's offered betting markets and odds. The more options and the higher the odds, the greater is the opportunities for you as a bettor to achieve winnings. 

In our review, we give points whenever the bookmaker's RTP% can be seen as above the industry average. We also award points for an exceptionally wide selection of sports, but at the same time, we penalize for any significant market gaps.

When it comes to live betting, many quality betting sites offer live streams of sports events from around the world. We highly appreciate this because live betting with live streams adds a unique flavour to the betting experience.

Furthermore, our ratings favour bookmakers going beyond basics to offer features like Best Odds Guaranteed for horse racing and the expanding virtual sports category. The presence of these special offerings demonstrates a betting site's dedication to niche communities and adopting evolving formats.

Here is how we rate the site's deposits and withdrawals:

• The betting site must offer at least 5 deposit and withdrawal options = 0.50 points
• Deposits and withdrawals must be free = 0.50 points

All deposit and withdrawal terms are also considered in this category. This can lower the score.

The terms are unusually restrictive, such as high minimum withdrawals or high rollover requirements = -0.35 points

Reviewing the deposit and withdrawal terms

A good betting site should provide a variety of banking options to cater to different preferences. Failure to do so will result in a lower rating. 

Other crucial aspect that many reviews often overlook is the withdrawal terms. These terms can be challenging to find but can lead to significant disappointments if not considered. Requirements like withdrawal fees or high minimum withdrawal amounts can result in a lower rating for the payment process.

Minimizing the required minimum deposit improves a bookie's appeal to players. The small £5 - £10 minimum deposit requirements are the ideal size for those who want test betting sites with a low bankroll.

From our page minimum deposit betting sites you'll find all bookies with low deposit requirements.

Here is what we look at when rating the site's customer support:

• The site has a helpful customer support available = 0.45 points
• Betting site provides real-time support = 0.45 points
• Support is available via live chat and phone = 0.10 points

How do we rate customer support

Effective customer support is the cornerstone of a positive betting experience. Nobody wants to be left waiting when they encounter issues during play.

Players require aid in resolving account, payment, cashout or betting issues without delays. Top-tier sites combine knowledgeable, timely assistance across channels preferred by their users.

Those that offer FAQ, email, live chat, and phone support receive the highest ratings.

This is how the usability score breaks down:

• Betting site is easy to navigate = 0.35 points
• The site runs smoothly = 0.35 points
• It is visually pleasing = 0.30 points

Reviewing betting site's interface and usability

Placing bets online is more than just wagering; it's about interaction with the bookmaker and the punter. 

Bettors navigate between the odds of different matches, explore statistics provided by bookies, and place bets while simultaneously following the events of their chosen game through live streaming. This is why we think that having a straightforward design is crucial.

We also remember that not everyone is an experienced player who can easily find what they are looking for, even on complex websites. The pages' interface should serve new punters, and it should work smoothly on PC and mobile devices.

Beyond aesthetics, the technical performance of a betting site is paramount. A visually pleasing interface loses its charm if the site loads slowly or struggles to run live streams. 

We judge sites on coordination and functionality, not personal stylistic preferences. Players deserve effortless navigation, speed, and appealing yet easy-to-use interfaces supporting their wagering experience.

The best betting review site is Bojoko. For British players, Bojoko provides the best impartial reviews and rates casinos with unbiased experience.

Bojoko has been nominated and won several awards, including Media Provider of the Year in 2021 and Best iGaming Technology and Media Provider of the Year in 2023.

Bojoko's bookmaker reviews are made through a meticulous process involving experienced reviewers evaluating sites via strict criteria. Reviews take a big-picture approach, necessitating comprehensive excellence for high ratings

Bookmakers Coral, Ladbrokes, Betway, Betfred and Unibet have the best ratings. 

Below, you'll find the scores for the mentioned betting sites and the opportunity to click on their names to explore comprehensive reviews of these brands.

• Coral ~ 4.8
• Ladbrokes ~ 4.8
• Betway ~ 4.6
• Betfred ~4.5
• Unibet ~ 4.4

You know if a betting site is legit by their gambling licence. The United Kingdom Gambling Commission is the governing body on UK online gambling, and it hands out licences to those sites that meet specific requirements.

If an online betting site has a UKGC licence, you know they have met the requirements that UKGC places upon them and shown they can be trusted to provide gambling services within the UK.

Even though this is not the 100% guaranteed way of looking if a site is legit, it is an easy way to get very, very close. Those sites who have a UKGC licence and are not legit are extremely rare and will be punished and heavily fined as soon it becomes known.